<aside> 📢 Welcome to your Content Planner. There are three modules to work through that will help you design a sustainable content production flywheel. Build the business case for content, identifying target audiences, design and mobilise a purposeful narratives, and develop efficient and sustainable processes for production and distribution. You can return to this document at any time as things evolve. Let’s get started!
</aside>
Define your why, who, and what to build the business case. Align the team on the same page and feel secure in achieving your objectives.
Focus on the specifics — including your target audience, relevant keywords and available assets for content creation.
Plan your various content formats — including stories, scripts, descriptions, processes, and workflows.
Admin