The Role:

• be the champion of our marketing, responsible for its delivery from content posting to influencer outreach
• be ‘the linchpin’ between our new digital product, the OFP brand and our community
• take the lead on our PR & media comms requirements within the business, including an element of client work
• you'll be an expert on all things social and expected to stay on top of and educate others on trends
• develop our audience segmentations, sympathetic to culturally, demographic & behavioural shifts
• be prepared to spend time with consumers to really get under the skin of how we’re doing
• continuously monitor effectiveness with analysis and visualisation to show where we can improve
• you'll love copywriting, especially for social
• form strategically smart creative ideas that can develop into larger campaigns over time
• help develop and execute more ground-breaking ideas as the product launch unfolds
• balance multiple projects, maintaining strong relationships with our creators, team and extended family

Skills You'll Bring:

• a proven track record in content strategy & community development using both organic & paid
• have experience of working in a progressive tech startup or scale-up business environment
• you’ll be able to articulate logical reason for marketing strategies & tactics - cross format & platform
• experience of executing beyond social posting (eg paid social, email & CRM, webinars, influencers etc.)
• a demonstrable passion, curiosity and experience in making creative content on social platforms
• you’ll be a visual person, driven by design and with a clear sense of trending style